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Where’s Your Audience in the Buying Cycle? If your prospective customer is in the early development of the buying cycle (perhaps he is only just realized he has a problem he really wants to solve), then he could be searching for additional info about just how others have solved similar issue. The marketing techniques you utilize to get in front of him (articles, blog post, educational videos) are intended for aiding him understand his problem, and not towards getting him to pull out his credit card on the spot.

If your potential client is in the decision making stage of the buying cycle, then applying Website Marketing that teach him how your solution works, and constructing a connection of trust and respect with him, will point you to make use of nurturing techniques like free webinars, phone calls and private emails.

Want to discover more about the buying cycles and just how you have to advertise differently to each kind of prospective customer based on where they are in the cycle? Pick up my free Uncover the Missing Link ebook. It’s geared towards selling to company managers, though the information in the ebook is easily adapted to selling to the general public.

Marketing Products Versus Marketing Services. In case you are marketing products, then you need a different mix of advertising techniques compared to when you’re selling services. Before working with me, 1 of my personal clients tried to use the very same advertising techniques to sell both her services and her products – with poor results.

People purchase services (such as consulting, martial arts classes as well as mastermind groups) differently than they buy items. Hence, you want a unique marketing campaign plan for marketing the services of yours and a completely different marketing campaign plan for selling products, even in case you’re selling to the same market. Additional Things to consider. Also important are the goals of yours, the specific service or product you’re selling, your timeline to implement this marketing campaign plan, and your budget. Budget includes both the financial budget of yours and the time budget of yours.

Some marketing methods seem to be free (like networking), when in actuality they take a substantial level of the time of yours — time you may be spending more productively elsewhere in your marketing or business. There’s no “one magic marketing technique” which is going to guarantee you results. There are definitely best practices and strategies that have worked for others in xcfjjk businesses, however, I have never seen a scenario when a business just needs one marketing technique to satisfy their whole marketing/sales requirements. Start with four or five marketing and advertising techniques, master them, and then add brand new ones as needed.

Within every major category of advertising strategies, like social media marketing and advertising, there is a plethora of specific strategies to pick from. By understanding the audience of yours, the time of yours and money budgets, and the goals of yours — and testing the results of yours — you will ultimately select the most effective techniques you can use time and time again.

Choose your marketing methods based on the above criteria, after which track the results to see which ones work most effective for you…and the audience of yours. The sales/marketing funnel model truly doesn’t captures the people that are susceptible to continue drinking from you since they were known by someone they believe in. I’ve had lots of coaching/consulting clients buy my 90 day, one-on-one application without ever having been on my mailing list at all, but rather having heard great things about me originating from a fan. I’ve also had people on my mailing list for 5 years who finally decide to go for a teleclass with me. As long as the marketing strategy of yours allows individuals to enter your product/service mix at any time they want, it’s a viable strategy.

Note: I get into much more detail about these designs, and the best way to select the proper advertising and marketing technique for the right design phase in my Marketing Planning class, which is presented once again this year. Take the time to learn more about these models, learn how the market participates in them, now create a model for the own business of yours. It is going to give you insight and clarity, and also allow you do plan your advertising in a better and powerful means.

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